FUNCTION-First DESIGN:

The OUTCAST Watch isn’t just a product—it’s a solution to a problem I faced over and over again during some of the most demanding moments of my life, and I built it for people who need tools they can rely on.

In 2004, I competed in the Kamchadal World Cup Dog Sled Race in Siberia.  Timing was everything—races like this aren’t just about speed, they’re about precision, endurance, and planning. But the watch I was wearing, a high-end dive watch, wasn’t designed for the kind of work I needed it to do.

I kept trying to use the elapsed timing bezel to calculate countdowns until my next heat, but it was frustrating. I had to keep resetting it for different tasks—timing the countdown to my next run, then switching to track elapsed race time. It distracted me at moments when I needed to be focused on the task at hand. That experience stuck with me. I thought, There has to be a better way.

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Why I Built the OUTCAST

The OUTCAST was born from that frustration. I started imagining a watch that didn’t force me to compromise—a tool that could handle everything I needed without getting in my way. I didn’t want a luxury watch for display. I wanted a practical, reliable, and versatile tool. Every part of this watch was designed with that philosophy in mind.

On the dial, I kept things simple but functional. The 24-hour inner track makes it easy to use military or 24-hour time. The 3, 6, and 9 markers are non-luminous for a reason: in complete darkness, you need quick orientation. The lume on the hands and other markers gives you all the light you need to tell the time, but the design helps you find your bearings without wasting a second.

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Lessons From the Field

 Every design decision I made came from lessons I learned the hard way. I’ve raced in extreme environments, where tools either work, or they don’t. I’ve experienced gear failing in subzero temperatures, electronics breaking down, and watches that couldn’t handle the job they were supposed to do.

That’s why I chose the NH35 automatic movement for this watch. It’s mechanical—no batteries to freeze or fail in the cold. It’s reliable, serviceable, and recognized by watchmakers all over the world. If something ever happens to it, it’s easy to repair, and parts are everywhere. I’ve lived in conditions where you stop trusting things like electronics, and the NH35 felt like the obvious choice for this tool.

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What the OUTCAST Means to Me

This watch isn’t about fashion. It’s not about showing off. It’s about solving problems and giving you something that works when you need it most. Whether you’re racing dogs across frozen tundra, navigating a trail, or timing something as simple as your morning coffee, the OUTCAST gives you the tools you need to do it.

For me, this watch is a reminder of the races I’ve run, the lessons I’ve learned, and the challenges I’ve faced. It’s about having a tool on your wrist that you can trust—because sometimes, that’s all you’ve got.

If you’re someone who values reliability, versatility, and rugged simplicity, I think you’ll appreciate the OUTCAST as much as I do. It’s not just a watch—it’s a piece of my story, and I hope it becomes part of yours.