New Site, New Era for OUTCAST

After three years and four watches, it was time to admit it: the old website had done its job and then some—and it was past due for retirement.

The first OUTCAST site was extremely rough on purpose. It was basically a home-built workbench: WordPress, Ecwid, some duct tape, and a lot of experimentation. We tried different layouts, different ways of showing watches, different shopping carts… all so I could figure out what actually worked for real people who use their gear.

Eventually the answer became clear: throw it all out and start over.

Why We Moved to Shopify

The new site is built on Shopify from the ground up. That let me:

• Clean up the navigation

• Make ordering simpler and more reliable

• Tie everything together with the new watch builder and pre-order system

Instead of fighting the old stack every time we added a watch, I’d rather spend that energy on better tools, better parts, and clearer info.

From Fixed Models to Made-to-Order

The bigger change isn’t the platform—it’s the whole product strategy.

The old OUTCAST lineup was a handful of fixed models: you picked a watch, maybe a strap, and that was that.

Going forward, OUTCAST is built around made-to-order custom watches:

• You choose the movement, dial, bezel, case, hands, and bracelet

• We build that exact watch for you when you order

If you don’t want to design your own, no problem. We’ll still offer a few standard configurations—ready-made setups that function like a “normal” product. They’ll just be built on demand instead of pulled from a warehouse.

What’s Next

Over the next few months I’ll keep adding:

• More dials, bezels, and cases

• More “tool-specific” builds for travel, backcountry, water, and range

• More clear how-it-works pages so you know exactly what each part is for

• And hopefully a radical new case that will blow you away

The goal is simple: whether you build from scratch or start from a preset, you end up with a watch that actually does a job for you—not just another shiny object.

Thanks for sticking around through the rough early version. This new site is the next step in taking OUTCAST from a small experiment to a proper tool watch shop.